Heat Tool Manufacturer, Master Appliance, Launches Newly Designed Website

Racine, WI (February 23, 2012) Master Appliance Corp.Ā®, the leading manufacturer of heat tools for industry in North America, has revealed its newly designed website, at www.masterappliance.com. The considerably modified site aims to provide customers with an improved user experience and reflects Master Applianceā€™s mission for continual improvement.

After developing and testing the site for months, the company created an interface that is bounds forward over the design and functionality of its predecessor. Unique features on the new masterappliance.com include:
  • Quickly accessed product manuals
  • Superior navigation
  • Videos demonstrating tools being used
  • E-commerce capabilities to order replacement parts, attachments, accessories and heat activated materials straight from Master ApplianceĀ®
  • A focus on social media with frequently updated blogs and links to pages on Facebook, YouTube and Twitter
ā€œCustomer feedback is very vital to us. We encourage our customers to use the embedded customer feedback forms to tell us what products they would like to see designed at Master in the future. Much of our feedback from the past has lead to development of new products!ā€ ā€“Robert Radwill, Regional Sales Manager
ā€œMaster provides a range of attachments and accessories that help adapt our tools to wide range of applications. Ā As a convenience to our customers, weā€™ve decided to offer attachments, replacement parts, accessories and heat activated materials via our website. This allows our customer to find what they need for the job and get it in their hands, sooner than ever before.ā€ ā€“John Vlasak, Vice President
With the latest features and new content provided, masterappliance.com will surely be the number one choice for those seeking heat tools for industry.
For more information about Master ApplianceĀ®, call: 800-558-9413 or sales@masterappliance.com or visit www.masterappliance.com.
About Master ApplianceĀ®
Operated in a modern manufacturing facility in Racine, Wisconsin USA, Master ApplianceĀ® introduced the first industrial quality heat gun to the worldwide marketplace in 1958. In 1958, Master Appliance introduced the first butane powered soldering iron/heat tools to the North American marketplace. Today their heat tools are sold worldwide through a network of Authorized Stocking Distributors.
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